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Niche in Control

The Agency Owner's Guide to Freedom by Jesse P. Gilmore (Hardcover Edition)

The Agency Owner's Guide to Freedom by Jesse P. Gilmore (Hardcover Edition)

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You started your agency to have more freedom. But now you work way too many hours, and you can’t find a way to scale and maintain profitability at the same time. You’re tired of attracting the wrong clients, or of offering a service that’s treated like a commodity.

The agency that was once your passion has become a relentless cycle of never-ending demands.

Stop spinning your wheels and trading time for money. The Agency Owner's Guide to Freedom will show you how to:

  • Manage your time, so you can work on your business rather than in your business
  • Create systems, so you can duplicate yourself and start earning more and working less
  • Transition from being a hustler or subject expert into becoming the CEO of your agency
  • Develop a minimum viable solution, so your agency is more efficient and you offer a clearer value proposition to your clients
  • Define your ideal client and test your messaging, so your marketing and sales efforts are more effective
  • Get the qualified, booked appointments you want
  • Attract, recruit, train, and retain the right people, so your agency grows into an organization


The Agency Owner’s Guide to Freedom is about more than just growing your agency and making money. Revenue growth is great – of course. But what the author really wants is for business owners to see the potential within themselves. To see them begin to exercise their agency — their power — to transform themselves, their lives, and their businesses.

Everything starts with you, even in business. To get to where you want to be, you have to grow past the current version of yourself. To grow your agency, you have to grow as a person first.

If you’re looking for a magic solution without effort, or you’re not ready to step outside your comfort zone and put in consistent imperfect action, The Agency Owner’s Guide to Freedom is probably not for you.

But if you do the work outlined here, you will experience a transformation. You’ll become a leader. You’ll be able to align your mindset, systems, and people to your vision of what your marketing agency can be.

This book is a manual for how to create that transformation. The Agency Owner’s Guide to Freedom will give you the clarity and confidence to create the life and the business you want.

You’ll do all this in a way that’s aligned with your vision and authentic to yourself. And you won’t need to overwork, risk burning out, or sacrifice the quality of the services you deliver.

Ready to get started? Get your copy now.

“Working with Jesse allowed me to make it through a challenging, but rewarding [first] six months including repackaging our services, firing that new employee, hiring four others, losing a key contractor, putting together a formal training program and growing our business by over 400%…. I highly recommend working with him!”

Warren Thompson, Co-Founder & Managing Director, Ollo Metrics

"Through his expertise in mindset, systems, and people, Jesse has created a lifeline for many agency owners. His dedication to bringing freedom to their lives and businesses is not only admirable, it’s transformative.”

- Joey Gilkey, CEO, Apex Revenue


"As I’ve worked with Jesse, I’ve improved my business behind the scenes, booked more work, and have recently made my first agency hire. I’m on a path of growth and profitability, and have made sure all my processes are now documented to share with my team. I’ve also been able to spend more time with my boys, which maybe is the most important benefit of all!”

- Mike Richwalsky, Principal, Gas Mark 8, Ltd.

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